Public relations is an area which i have studied as a scholar for a year now. Learning the ins and outs of journalistic practise and PR relations. After endless amounts of readings, and primary research, i have come to an understanding of the factors influencing news agenda. Also the constraints or opportunistic values, as i see it, that the new age has had on traditional practise.
Skills i have learnt
How to write a press release
How to conduct and plan a press conference
How to target your story to the relevant journalists.
How to write a pitch to journalists to further broadcast your story
How to meet the criteria of the client, as well as writing a story which is newsworthy
Industry experience
The year commencing university i decided to take a year out and work for an outsourcing marketing company in Birmingham- MJ experia Marketing. Whilst working here not only did I gain first-hand industry knowledge , but also a tenacity and desire to succeed working on 100% commission. The intense year of 12 hour days, 6 days a week, allowed me to progress as a person, picking up a number of achievements and skills on the way.
Skills learnt
Events based field sales
Top UK Sales representative bulletin award for Care2Give countless weeks.
Held conference calls to train representatives regionally
Trained new representatives to position of my level
Responsible for small business trips to set up events